IFAS | Freedom Writer | July/August 1999 | pk.html

Promise Keepers look to sponsors

Denver, Colorado The once-feared Promise Keepers has landed on hard times. A group of Christian businesses are helping the organization stay afloat. Meanwhile, the group that once rented vast stadiums now meet in smaller arenas. In 1996, Promise Keepers raked in $100 million, mostly through $60 admission fees. When they stopped charging for the events, income dropped, forcing the group to lay off hundreds of workers. This year's $41 million budget will be raised through corporate sponsors and sales of mugs, T-shirts, hats, and books and tapes. Promise Keeper rallies planned at all 50 state capitols for January 1, 2000 have been canceled for fear of Y2K.

© 1999 Institute for First Amendment Studies, Inc.