Washington, DC — In spite of its extraordinary presence at the National Mall on Saturday, October 4th, Promise Keepers faces serious obstacles. "Stand in the Gap: A Sacred Assembly of Men," cost the group more than $9 million.
Based upon last year's 1.1 million attendance, PK's 1997 income was projected at $117 million. However, attendance across the country was down 28%. In the beginning of the year, PK employed a staff of 452 workers, with 36 regional offices. According to C hristianity Today, this past summer, Promise Keepers laid off hundreds of employees and closed many of its state offices.
The group usually charges about $60 a ticket, but admission to the Washington rally was free. PK founder Bill McCartney announced that all future stadium rallies would also be free. This presents a serious dilemma, and because seventy percent of PK's inco me is derived from ticket sales, the group is faced with the problem of how to raise its multimillion dollar budget without selling tickets. Passing the bucket in lieu of ticket sales won't cut it, for the typical contribution at PK rallies averages a mer e $4 per person.