Declaring that the Christian Right will no longer "concede the minority community to the political left," Christian Coalition executive director Ralph Reed recently announced plans to begin advertising on minority-owned radio stations and sending literature to black and Latino churches.
The Coalition's Christian American (October 1993) newspaper ran a front-page photo of a black family to illustrate a new poll showing that black and Latino respondents hold conservative views on the issues of abortion, homosexuality, crime, welfare and affirmative action.
According to political sociologist and investigative journalist Sara Diamond, Reed presumably hopes the new mission of racial reconciliation embraced by evangelical churches and the Christian broadcasting networks will help him realize his political goals. She says that a recent report to the American Political Science Association on 1992 voting patterns found that for the first time religious fervor is a better predictor of political participation than religious denomination.
"But," Diamond adds, "whether the new found inclusiveness of Christian evangelicals will lead to political alliances that transcend race remains to be seen."